As broadcasters and cultural institutions strive to reach increasingly fragmented and digital-first audiences, commissioning and content strategies are rapidly evolving. This panel will explore how leading broadcasters and platforms are rethinking their approach to digital and cross-platform commissioning, audience discoverability, and platform-specific strategies - from owned media to third-party and social platforms.
With case studies and first-hand insights from commissioning editors, digital leads, and producers across Europe, this session will highlight innovative models for cultural content creation and distribution. We’ll also look at the synergies between linear and digital teams, and how new commissioning workflows are addressing the challenges of visibility, storytelling, and audience engagement in the digital era.
Moderators:
Stephen James-Yeoman, Commissioning Executive, BBC Arts & Classical Music TV, BBC, United Kingdom
Sophie-Caroline Menges, music journalist and producer, SWR Kultur, Germany
Panelists:
Franziska Facile, Director Audiovisual, Stage+, Germany
Lia Navarrete, Social Media Manager / Editor, RTBF, Belgium
A representative from FTV, France (name to be confirmed)
The panel will be conducted in English.